After just two months I have redesigned my site, again. The new design is more me. It is simple and clean and puts an emphasis on my message.
My last site design made everything a little too complicated. I had pages of services, different creative sales funnels, contact and quote forms, and landing pages for everything.
After looking at my entire site, I realized that a lot of these pages were not needed. I had created redundant services just so I could show more services (see how silly that sounds). They all were pretty much the same thing, I build kick-ass websites for people, end of story. I don’t need 5 different ways to say this.
I had gotten away from me and my unique style. I was trying to do it all.
Keep it simple
A lot of people over complicate online business. They spend months looking for the best shopping cart or for the best tool to increase newsletter signups. To these people I say, “Stop worrying about the tool you will use and instead worry about the journey”.
Let’s say you are creating an online course. Don’t worry about how you will keep people from stealing the content, the best way to make a course, or what people will think of your interface.
Instead, find a simple solution that works well and use that. It may not have all the bells and whistles, but it will work. You can add noise-makers later.
More bells and whistles mean more problems.
The web design industry
I am part of an industry that has traded in simple clean designs for complex navigation, parallax scrolling, cool hover effects, and video backgrounds.
What we should be concentrating on is providing the best user experience for our clients’ website visitors.
Let’s take a trip down memory lane
There was a time on the internet, and if you are a 90’s kid like me you might remember it. It was a time when all links – anything you could click on – was the color blue and underlined. It was so easy to navigate a website. It may have hurt your eyes to look at, but you knew where you could click.
Today, we over-complicate it: making the links “pretty” by removing the underline, using a color other than our action color, and adding crazy hover effects.
When you want someone to take an action you need to let them know. Using the same color for all of your action steps (links and buttons mostly) you make it easy for people to know what they should do next.
Derek Halpern explains it better than I can with his article Best color for conversions.[clickToTweet tweet=”“What stands out gets remembered, what blends in gets ignored” – Derek Halpern” quote=”“What stands out gets remembered, what blends in gets ignored” – Derek Halpern”]
I am a huge fan of keeping things simple. One of the reasons I do this is because I don’t like breakpoints. When you complicate things you create breakpoints on your website. If you use 10 different plugins to create a landing page, there are now 10 different ways your page could break.
When you keep it simple and something goes wrong, you know exactly where to look.
Simple, clean, effective
My new site design has 3 colors – a dark color for all my text, a blue for my links (action color), and a pink for highlight areas and hover effects. Simple, clean, elegant. And it gets the job done.
I also removed a lot of content. I did this to put an emphasis on the information I want people to see.
I am a web designer, and at the end of the day my mission is to make the web a better place. I do that in two ways: by building jaw-dropping websites and teaching my clients how to make their websites and businesses better.
No need to over-complicate it, that is what I do and my new site design screams it for me.
Do you know someone that has over-complicated their online business? Are you that person?! Send them my way, I can help! Be sure to share on the social places. Let’s help people get back to basics.