We all grew up hearing the story of the tortoise and the hair. It is the story about how if you want to win in life you have to take the slow and steady approach. Slow and steady wins the race.
The story starts out with a tortoise and a hair. They decide to race. The rabbit is super cocky because, well he is about to race one of the slowest animals on the planet. He thinks he has time to goof off. In the end, the tortoise wins. He just keeps taking 1 step at a time and eventually he beats the cocky rabbit.
This is total bull shit.
Now I know it is just a child’s story. But, this lesson is taught to college students and budding entrepreneurs. “Slow and steady wins the race”.
- Don’t take the easy road
- Stay steady
- Put the time in now so you can come out ahead later
All phrases you have probably read on some of the more popular blogs about online business. However, I like to take a different approach.
I call this approach fail fast.
Start the project and as you begin working on it you will learn more about the issues you will really need to overcome. Until you start you are just guessing.
This way you can quickly learn what works, you can quickly learn from your mistakes, you can keep fine tuning and adapting your creation.
It will be even better than the person that took it slow and steady and made the “near perfect” product the first time.
How to put this into practice in your business
Just get started and always move forward.
That is it.
Stop getting stuck on little things.
Don’t waste an entire week looking for the best tool, or picking out the best color scheme. Pick something and move forward. The great thing about online business is you can make changes, you can adapt quickly.
Break your project into tiny little itty bitty pieces
This way, when you do fail it is one tiny little itty-bitty aspect of your project, not the entire thing. It is easy to fix a tiny little itty-bitty piece.
Good enough is better than time wasted
I like to put my best into everything I do. I don’t produce half ass products or half assed websites.
You don’t want to create something with low quality, you want everyone to realize the crazy value you are giving them. That is why you keep trying to think of the perfect solution.
This is the wrong way of thinking and here is why:
By using a “good enough” solution you can move further into the project. You’re “good enough” solution will get little tweaks and re-works as you go. And the crazy part, that good enough solution quickly turns into the perfect solution because you have learned what is actually needed.
If you waste all of your time making the perfect creation, you will never launch. No one will ever see it. It will not matter how perfect it is if the people you are building, writing, or creating for never use it.
Bringing it all together
- Launch fast
- Don’t stress about it being perfect
- Keep making changes along the way. keep adapting
- Fail fast. This way you can improve what didn’t work and cross that solution off the list.
- Keep moving forward