It is a puzzle that has been thought over by scientists everywhere. While you could go all “science-y” and probably provide a real answer like here, but that takes away all the fun from it.
Lately I have felt stuck. My business is thriving but I want to do more. I want to help other freelancing creatives get their work into more people’s hands. I have tons of great ideas for blog posts, WordPress themes, mini courses, full length courses, templates, and even some videos. But I have not finished any of them.
This has been frustrating me so I took a long hard look (ok it was like 5 minutes) at what was causing this. After a quick brainstorming session with my trusty whiteboard I came to the conclusion that I didn’t want to release my best stuff before I had an audience.
And as we know, the way to get an audience is to create awesome (your best) stuff.
I was stuck in the “what comes first, the audience or the product” conundrum that internet marketers have been debating for at least the last 6 years (ha ha).
Basically I have two options because my current state of doing nothing is not going to work. I can put all of my effort into growing my audience or I can create products and hope the right audience will find me.
Thankfully this is not as cut and dry as the chicken and the egg, I can do a little bit of both, a hybrid strategy if you will.
I am calling this the “chicken AND egg approach”
(name is a work in progress).
As of writing this my audience is small. I have spent a lot of my time (ok, 96.4% of it) getting clients and growing my freelancing business. But now I want to change that.
I know I will feel more fulfilled in my creativeness if I was making products and helping other creative people. To do this I would need a much larger audience if I want to make a majority of my income from products.
Most people that launch successful products already have a huge audience. As I have already established my audience is small. I need to grow it.
To grow my audience I am going to use the one advantage I have. I am just starting my audience growth journey. Since the people I want in my audience are other freelancing creatives they are in the same spot as me. They could learn a lot from someone that is on the same path.
I am not going to share the story of the guy that doubled his already huge email list, or sold 3 trillion billion copies of his latest e-book. Instead I am going to share my story.
This is so exciting to me for 2 reasons. #1 it will give me accountability. And #2, I get to help other creative professionals avoid the common mistakes and learn from my successes so they can replicate those!
How I plan to share and document my journey
This website, of course! A lot of my insights will be shared on my newsletter. I have always struggled to come up with blog post topics, now I have hundreds because my blog has a purpose. To share my journey with you!
I plan on also creating some videos (tutorials style). This is a little scary for me as I am pretty introverted. Ok… a lot introverted, but only one way to overcome your fears. Just do it.
What is my goal with this journey.
This is something I have thought long and hard about. Throughout this post I have told you I am going to share my journey, but what does that actually mean?
My goal is to help creative people make a living online. I am transferring from a client based business to a product based business. I will still keep some of my clients (but only my favorites) because I believe in income diversification. By building products that help people I can reach more and help more creative people.
So if you are someone that wants to make their own hours, travel more, spend more time with your family or create an online business you love then my journey is your journey too. Let’s tackle this together!